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Independent since day one
UK Casino Guide Online was founded in 2026 by two people who were tired of comparison websites that ranked whoever paid the most. We publish what we actually checked, and we publish the failures alongside the wins.
Who we are
UK Casino Guide Online is a small, self-funded editorial team based in London. Between us we have spent more than a decade working in and around regulated gambling in Great Britain — in compliance, in customer support and in consumer journalism. That background is the reason this website is built around licence verification rather than around bonus figures.
We are not an operator. We do not take deposits, we do not hold customer balances and we cannot open, close or restrict an account on your behalf. Everything we publish is written so an adult in Great Britain can make an informed decision before registering somewhere else.
What we do
- Verify every brand against the Gambling Commission public register before it is published.
- Time real deposits and withdrawals rather than repeating an operator's help-centre wording.
- Count the steps to a deposit limit, a reality check, a time-out and a permanent closure.
- Contact live chat and email support at three different times of day with a genuine question.
- Read the full terms, including maximum withdrawal caps and dormancy clauses.
- Re-check every published review at least once a quarter, and immediately on any licence change.
What we will not do
- Sell a ranking position, a score or a change to a written verdict.
- Feature a brand that does not hold a current Great Britain licence.
- Present an offer as ours when it belongs to the operator.
- Target anyone under 18 or anyone registered with GamStop.
- Suggest that gambling is a way to make money, solve debt or recover a loss.
How we are funded
Affiliate commission, and nothing else. When a reader follows one of our links and later registers with an operator, that operator may pay us a fee. Your costs are identical either way. The commercial team has no input into scoring, and the reviewers do not see commercial terms while an assessment is open. The full arrangement is set out on our disclosure page.
Corrections
If something here is wrong, tell us and we will fix it. Email editorial@ukcasinoguideonline.co.uk with the page and the detail. Factual corrections are made within two working days and the review's update date changes to reflect it.